One and a half years after his dismissal in Munich, Stefan Lustig, long-standing Chief Technology Officer of Paulaner Brauerei Gruppe, one of the largest German brewery groups in which Heineken holds a 30 percent stake, has taken over the position of Supply Chain Director at the Turkish beverage giant Anadolu Efes. In Istanbul, Turkey, he will also become a "Member of the Executive Management".
Anadolu Efes in which AB Inbev holds around 24 percent of the shares following the acquisition of SAB Miller in 2016, operates 21 breweries and five malting plants in six countries, plus 26 bottling plants in ten countries. The group is the main shareholder of Coca-Cola İçecek (CCI). The business in Russia and Ukraine dubbed AB-InBev-Efes is a 50:50 joint venture with AB Inbev (inside.beer, 9.8.2017).
Lustig, who was in charge of technology, logistics and supply chain at Paulaner had to leave the company in February 2018 (inside.beer, 8.2.2018) - a pawn sacrifice for the then CEO Roland Tobias, who himself had to leave three months later. (inside.beer, 26.4.2018)
Reason for the dismissal, even though that was never spoken out loud, was the badly planned relocation of the 375 year old brewery from its traditional Nockherberg site on the high banks of the Isar river to an industrial location in Langwied on the outskirts of Munich, Germany, in September 2015. The brewery was not able to satisfy all demand for its beers and lost about 100,000 hl of sales (-4.3%) in 2016. Instead of a planned reduction of 90 people, Paulaner had even to add additional staff.
Despite losing his job, Lustig became the new President of the German Association of Brewing and Malting Masters (DBMB) in summer 2018.