Australia: Asahi Beverages appoints PepsiCo CEO to lead CUB

PepsiCo’s president for Australia, New Zealand and South Pacific, Danny Celoni, will succeed Peter Filipovic as new CEO of Carlton & United Breweries (CUB). In July, CUB’s parent company Asahi Beverages announced that after nearly 25 years of service with the business, Filipovic expressed his desire to retire from the job but promised to stay on board until a new CEOo had been found. (, 27.7.2021)

Accordingly, Asahi’s today’s anouncement states that Filipovic will continue as CEO until Celoni commences in February.

Celoni commenced his beverages career with Diageo in 1996 where he rose, over a 17-year career, to become Commercial Director for Australia, NZ & South Pacific. In his time with Diageo, Danny also held senior executive roles in Singapore, Korea and Thailand. Afterwards he worked three year in a consultancy before he joined PepsiCo in 2016 where he worked as a regional CEO for the last five years.

“Danny has built a formidable reputation across the beverages industry in Australia and Asia over 25 years. Danny’s proven ability to successfully run large and complex businesses, across alcohol and non-alcohol, was critical in our decision to recruit him to become our new CEO of CUB”, said Robert Iervasi, Group CEO, Asahi Beverages Oceania.

“We’ve had the pleasure of working closely with Danny over his time with PepsiCo, one of Asahi Beverages’ key strategic partners. We’ve observed first-hand his ability to understand and deliver great results for his customers, and build exceptional teams”, Iervasi added.

 “It’s an honour to be given the opportunity to lead CUB and join Asahi Beverages. With its unrivalled beverage portfolio and commitment to innovation, I’m excited by the strategic direction and growth opportunities for the business,” Celoni said. “I’m particularly looking forward to working with CUB’s customers and partners as we seek to navigate the evolving COVID-normal environment and the other challenges that lie ahead.”

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