Heineken will spend BRL 320 million (USD 63.8m) in the Brazilian state of São Paulo, the company informed during a press conference together with São Paulo’s Governor João Doria on Monday. With this investment Heineken wants to reinforce the agenda of best environmental and social practices, which includes the modernization of breweries located in the cities of Itu, Jacareí, Araraquara and Campos do Jordão.
The investment will be used to expand the use of renewable energies, such as biomass boilers, and towards gaining water efficiency. Recycling of glass packaging is also among the priorities of the brewery, which will present new initiatives to contribute to the goal of reaching 100% recycling of its packaging used in bars and restaurants by 2025.
To meet the growing demand in premium and craft beers, currently led by the brands Heineken and Baden Baden, the company will also invest in the modernization of its production units in the state of São Paulo, which includes increasing the production capacity of Heineken 0.0 at the Araraquara brewery. In 2021, Brazil became the market with the highest consumption of zero-alcohol version of the Heineken brand in the world.
“The state of São Paulo has a strategic position for the Heineken Group, including for supplying the Southeast region, a fundamental market for our sector. We want to continue growing with the people of São Paulo, but with the utmost respect and care for people and the environment in which we are.” commented Mauricio Giamellaro, CEO of Heineken Brazil.
Heineken arrived in Brazil in May 2010, after acquiring the beer division of the FEMSA Group. In 2017, with the acquisition of Brasil Kirin Holding SA (inside.beer, 1.6.2017), Heineken became the second largest player in the Brazilian beer market. . The Group generates more than 14,000 jobs and has 15 production units in the country, including 12 breweries, located in Alagoinhas (BA), Alexânia (GO), Araraquara (SP), Benevides (PA), Caxias (MA), Igarassu (PE), ), Igrejinha (RS), Itu (SP), Jacareí (SP), Pacatuba (CE), Ponta Grossa (PR) and Recife (PE), two micro breweries in Campos do Jordão (SP) and Blumenau (SC) and one concentrates unit for soft drinks in Manaus (AM).
In Brazil, Heineken‘s beer portfolio comprises Heineken, Sol, Amstel, Tiger, Lagunitas, Kaiser, Bavaria, Eisenbahn, Baden Baden, Devassa, Schin, Glacial, No Grau and Kirin Ichiban. The non-alcoholic portfolio includes Água Schin, Schin Tônica, Skinka and the soft drinks Itubaína, Viva Schin and FYs.