Guinness is giving its non-alcoholic beer Guinness 0.0 a second try after the first launch was stopped in November due to microbial contamination. The product will be available in in pubs around Ireland and Northern Ireland.
"While initially scheduled to launch in Ireland in late 2020, the introduction of Guinness 0.0 was delayed as a precautionary measure at the end of last year. At Guinness, our consumers' health and safety is always our number one priority and since this precautionary recall, our teams have been working to introduce a new filtration process and additional quality assurance measures through the production process," the company said in a statement.
Guinness Ireland managing director Alan McAleenan stated, "We are 100% confident that consumers' expectations of our quality standards will be met with our new non-alcoholic Guinness 0.0,” as he hopes to avoid the problems related with the first launch in November when Guinness had to recall the product from the market. (inside.beer, 11.11.2021)
Together with Guinness 0.0, the Diageo subisidiary will “bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around Ireland, meaning that Irish consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at home, this summer." (inside.beer, 10.06.2021)