During its Capital Markets Day, Nestlé S.A., the world’s largest food and beverage company, announced the creation of a global standalone business for its water and premium beverages activities, effective January 1, 2025. The move aims to enhance focus, unlock growth opportunities, and strengthen the strategic positioning of this key segment within Nestlé's portfolio.
Standalone business led by Muriel Lienau
The standalone business will be led by Muriel Lienau, currently Head of Nestlé Waters Europe. She brings extensive expertise to this role, having successfully led Nestlé’s water operations in Europe and spearheaded numerous initiatives to enhance the business’s sustainability and market presence. Her leadership will ensure a seamless transition as the unit prepares for growth in 2025 and beyond.
Exploring partnership opportunities
Under Muriel Lienau’s leadership, the new business unit will evaluate its strategy to drive growth and innovation. This includes exploring partnership opportunities to expand the reach and impact of Nestlé’s premium water and beverage brands.
Seeking to improve operational performanc
Nestlé’s water and premium beverages portfolio includes iconic brands such as Perrier, San Pellegrino, and Acqua Panna, as well as its premium coffee and tea offerings. By aligning these brands under a focused management structure, Nestlé seeks to improve operational performance and better serve the growing demand for high-quality, sustainable beverage options.
Key Objectives of the Standalone Business:
- Strategic Focus: Greater emphasis on premium water and beverage innovation and market expansion.
- Partnership Exploration: Identifying collaborations to scale iconic brands globally.
- Sustainability: Embedding environmentally responsible practices into all aspects of operations, building on Nestlé’s commitment to sustainability.
