A major controversy has erupted in Thailand after the government implemented the Alcohol Control Act (No. 2) B.E. 2568 (2025) on November 8, marking the first time that drinkers themselves can be penalised for alcohol consumption during restricted hours. The amendment, designed to modernise the 2008 Act and promote “responsible drinking,” introduces fines of up to 10,000 THB (about 266 EUR / 290 USD) for anyone found drinking outside the permitted hours.
Under the new rules, alcohol consumption is prohibited between midnight and 11 a.m. and again from 2 p.m. to 5 p.m. While licensed entertainment venues, hotels, and international airport lounges remain exempt, smaller restaurants, cafés, and unlicensed premises must now stop serving and consuming alcohol at the set times. Even drinking in private homes could, in theory, lead to fines if neighbours file noise complaints.
Business operators and tourism representatives have criticised the measure, calling it inconsistent with the government’s goal of reviving Thailand’s tourism industry. Sorathep Rojpotjanaruch, chairman of the Thai Restaurant Business Association, described the reform as “unclear” and economically damaging. Prapawee Hemathas, secretary-general of the Craft Beer Trade Association, warned that operators were “in limbo” as they awaited further clarification.
The Ministry of Public Health insists that the rules are not entirely new but merely codify existing restrictions dating back to the Revolutionary Council Order No. 253. However, critics note that this is the first time consumers, not just vendors, face penalties, signalling a major policy shift from sale regulation to direct behaviour control.
The law’s enforcement coincides with Thailand’s high tourist season, amplifying fears of reduced visitor spending and negative international perception. Australia has already issued a travel advisory warning its citizens about the fines. Industry groups plan to petition Prime Minister Anutin Charnvirakul to lift the 2–5 p.m. ban and to clarify enforcement rules through secondary legislation, which is still pending.
While the government maintains that the reform aims to enhance public safety and promote healthier habits, the hospitality sector sees it as an economic setback that could undermine Thailand’s global image as a leading tourism and nightlife destination.
