A ninety-three-year-old Pennsylvania woman won over the web last week when a photo of her holding a beer and a sign that read “I NEED MORE BEER!!” went viral.
After a family member posted OliveVeronesi’s plea – she was running low on Coors Light while on lockdown – local media shared Veronesi’s story with its viewers. And, as the internet does, the story spread to millions in a matter of hours, getting picked up by media outlets such as NPR, USA Today, the Washington Post and People magazine. Learning of Veronesi’s predicament, Molson Coors Beverage Co. immediately contacted her daughter, who helped coordinate a special delivery to Seminole, Pa., population 91.
On Monday, two Molson Coors representatives brought 20 15-packs of Veronesi’s beloved Coors Light to her home outside Pittsburgh. Shortly later, Olive Veronesi’s dry-erase board had a new message: “GOT MORE BEER!”
“When we saw Olive’s message, we knew we had to jump at the chance to not only connect with someone who brought a smile to our faces during this pandemic, but also gave us a special opportunity to say thanks for being a Coors Light fan,” said Michelle St. Jacques, Molson Coors Beverage Co.’s chief marketing officer. “Even in the pre-COVID era, we would’ve been thrilled to fulfill Olive’s request. But in this moment, during these unusual times, bringing a little bit of joy to someone’s day is the least we can do.”
“I have a beer every night,” Olive Veronesi said. “Sometimes to relax, you know? I think it’s nice — something to take the edge off.”
Veronesi’s story is reminiscent of another western Pennsylvanian whose love of Coors Light made national news. In 2018, Andrew Slavonic, a 101-year-old World War II veteran from McMurray, Pa., said that he drank a Coors Light every day at 4 p.m. since 1996.
Coors Light surprised Slavonic with a stocked Coors Light-branded refrigerator, brand apparel and a trip with his family to the company’s brewery in Golden, Colorado.