USA: AB’s Brewers Collective launches beyond beer platform

Brewers Collective, the craft business unit of Anheuser-Busch, launched today LQD (pronounced L-Q-D), a platform for the beyond beer category of flavored malt beverages. The brand's debut product portfolio of hard limeades, hard teas, and hard lemonades all harness the unique flavor profiles of their respective hero ingredients.

Unlike other alcoholic offerings currently in the market, LQD's products are brewed using a shortlist of simple and more importantly, pronounceable ingredients. LQD is crafted using quality ingredients like real fruit that are naturally fermented to create unique and unexpected alcohol-based beverages.

"After brainstorming with brewers from across the 13 craft partners that comprise Brewers Collective, it became apparent there was an opportunity to collaborate on a unique beyond beer offering," said Marcelo "Mika" Michaelis, president, Brewers Collective. "With craftsmanship and real ingredients at its core, LQD has provided our brewers with a platform through which they can directly and creatively address consumer needs."

At launch, LQD will offer three refreshing flavors including Hard Agave Limeade, Hard Passion Fruit Green Tea, and Hard Hibiscus Green Tea, with Hard Hibiscus Lemonade coming this summer; all with an ABV of 5.2 – 5.9% and under 200 calories. Available in individual flavor six-packs and variety tea 12-packs, LQD will be hitting shelves across the US in select markets with a suggested MSRP of USD 10.99 to USD 12.99. LQD is packaged using sustainable materials and recycling is encouraged.

Brewers Collective is a business unit of Anheuser-Busch that includes 10 Barrel Brewing Co., Blue Point Brewing Company, Breckenridge Brewery, Devils Backbone Brewing Company, Elysian Brewing Company, Four Peaks Brewing Co., Golden Road Brewing, Goose Island Beer Company, Karbach Brewing Co., Platform Beer Co., Veza Sur Brewing Co., Virtue Cider, and Wicked Weed Brewing.

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