Although US President JoeBiden's goal of reaching a 70% vaccination rate by July 4th will most probably not been met, Anheuser-Busch (A-B) is still giving away free beer to celebrate the holiday. Earlier this month, A-B announced a national campaign with the White House to help President Joe Biden encouraging as many Americans as possible to get vaccinated against COVID-19. “When the nation reaches the White House’s goal of 70% of adults partially vaccinated by July 4th, Anheuser-Busch will offer a free beer, seltzer, non-alcoholic beverage or other A-B product – inclusive of over 100 brands – to enjoy with family and friends,” the brewer said. (inside.beer, 3.6.2021)
However, on Wednesday as it became clear that the goal would most probably not been met, A-B said, “While the country is still working to achieve that milestone, in line with the White House’s encouragement to be back together again this weekend in celebration of our progress as a nation, the company is making good on its promise to reward the country for its vaccination progress by giving consumers “a round on us” this holiday weekend.” Eligible consumers are able to get the reward by uploading over the weekend a picture “in your favorite place to grab a beer, whether with friends at your favorite local bar and restaurant, with family in your own backyard, or at a ballgame with colleagues.”
“As people get back together with friends and family for Independence Day, we are celebrating the progress we’ve made together the best way we know how – over a beer – and are delivering on our promise of beer for America,” said Michel Doukeris, CEO of Anheuser-Busch who is assuming the role of global CEO of AB InBev tomorrow.
“There is no more iconic brand than Budweiser which is also stepping up to mark this extra special 4th of July holiday with an ad that reflects the very best of the American spirit,” Doukeris said.
Today, Budweiser released a digital film entitled “Go Fourth, America” which puts a modern-day spin on the iconic presidential speech from the movie Independence Day. In Budweiser’s film, actor Bill Pullman reprises his famous fictional presidential role for the first time in 25 years, using his platform to encourage America to celebrate the Fourth of July holiday and come together once again to commemorate everything the people of America have overcome. As a part of its ongoing commitment to aiding recovery from the pandemic, “Go Fourth, America” also highlights a donation from Budweiser to Direct Relief, a humanitarian aid organization focused on enabling vaccine access in both the US and globally. Since the onset of the pandemic, Direct Relief has supported 50 U.S. states and 105 countries, all with the overarching goal of global vaccine distribution and COVID-19 relief.