Brooklyn Beckham, son of football icon David Beckham and fashion designer Victoria Beckham, is facing legal opposition from the German brewery Brauerei Beck & Co, part of global brewing giant AB InBev, over the trademark application for “Becks Buns,” a name intended for the expansion of his hot sauce venture in the United States.
The application was submitted in January under Brooklyn Beckham’s company, Buster Hot Sauce Inc, aiming to broaden the reach of his brand Cloud 23, which launched last year with two variants — Sweet Jalapeño and Hot Habanero.
The name “Becks Buns” allegedly nods to his father’s well-known nickname “Becks,” a point of contention for the brewery, which markets its internationally recognized Beck’s beer under that same name.
According to filings with the U.S. Patent and Trademark Office, Brauerei Beck & Co has requested a 60-day extension to formally oppose the trademark, citing brand confusion risks. The trademark registration included a broad scope of goods, including not only food products like yogurt, sour cream, and tapenades, but also apparel like shirts and hats.
The dispute comes at a time of intense public scrutiny surrounding Brooklyn Beckham’s strained relationship with his family. Media reports from the Daily Mail, The Sun, and Der Spiegel suggest that the 26-year-old has cut off contact with his parents. Allegedly, he skipped his father’s 50th birthday celebrations and learned about David Beckham’s recent knighthood through media reports, rather than from family communication.
Sources close to Brooklyn and his wife Nicola Peltz, a 30-year-old U.S. actress and heiress, reject claims of deliberate distancing, instead accusing the media of misrepresentation. Nevertheless, observers speculate that the tension between Brooklyn and his family—allegedly exacerbated by concern over Peltz’s influence—has contributed to the rift.
The trademark battle with Beck’s adds yet another layer of complexity to an already turbulent period for Brooklyn Beckham, whose attempt to turn his passion for cooking into a business empire is now entangled in both family drama and corporate litigation.
