Constellation Brands has announced to lay off about 60 of its 100 sales reps involved in selling the company’s craft and specialty beers. The portfolio includes beers from its own craft beer breweries Ballast Point in California, Funky Buddha in Florida and Four Corners Brewery in Texas as well as Mexican import brands Corona, Modelo and Pacifico.
“To realize our full potential of our craft and specialty platform, we must drive tighter alignment with our core imported beer business and this will better position us for long term growth,” wrote Jamie Stein, Senior Director Communications for Beer Division at Constellation Brands, in an email to Brewbound.
“This new sales structure will ensure [the] right level of organizational emphasis, create efficiency and bring tighter alignment for short and long-term success,” she continued in the email.
