In November 2018, devastating camp fires destroyed more than 13,000 homes, wiped out the entire town of Paradise, and killed at least 85 people in Northern California. When Sierra Nevada Brewing Company asked fellow brewers for help, more than 1,400 craft breweries joined the brewery in brewing Resilience Butte County Proud IPA, a fundraiser beer with 100% of sales going to Camp Fire relief. (inside.beer, 30.11.2018)
But now, nearly two months after the joint action ended, only half of the breweries which signed up have already paid the proceeds of the sale to the Camp Fire Relief Fund. The fact became known through a letter by Sierra Nevada Brewing to participating brewers which was leaked to Fortune magazine.
“We deeply understand the challenges of operating a brewery and are actively working with our friends to establish realistic timelines for donations. We are however hopeful that those funds will be received as soon as possible so we can continue funding this essential work,” the brewery told Fortune.
When the fund was established, Ken Grossman, founder, owner and president of Sierra Nevada Brewing, said in a letter addressed to the other brewers: “We are working with malt, hop and yeast suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales to the fund, as well.”
The Californian brewer now expects the defaulting breweries to honor their commitment, especially in view of suppliers that donated raw materials and consumers that bought Resilience Butte County Proud IPA in good faith to support the victims of the camp fire.