Heineken USA launches of Amstel Xlight, a low carb low calorie beer with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4 IBUs. The product will be available March 1st in the three states Arizona, Texas, and Boston and is sold in 6-pack bottles, 12-pack cans and bottles, and a 24oz. single serve can.
“Consumers who have tasted it, loved it,” says Jessica Robinson, Senior Director Marketing Portfolio Brands, Heineken USA. “It’s a winning proposition. For retailers and on-premise operators, it offers an imported alternative to their domestic light beer selection. For consumers, it offers a sessionable, low calorie and low carb beer with great refreshing taste. Amstel Xlight won’t weigh down the beer drinker so there’s no compromising an active lifestyle.”
Heineken USA, a subsidiary of Heineken International NV, is one of the nation’s leading beer importers, with European brands like Heineken, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. The company also imports the brands Dos EquisFranchise, TecateFranchise, Sol, Indio, Carta Blanca and Bohemia from Mexico.