In order to circumvent Indiana law that prohibits selling cold beer in grocery shops and convenience stores retailers are now selling bags, which can be filled with ice to cool down the beer. Earlier this year Indiana state legislature legalized Sunday alcohol sales, but the sale of cold beer in retail trade remained illegal.
The Indiana Petroleum Marketers and Convenience Stores Association (IPCA), which represents fuel marketers, convenience retailers and related industry partners in the state of Indiana, has started the Chill Indiana initiative demanding that “it’s time that entrepreneurs and business owners be allowed to sell cold beer in the same places they sell warm beer”. The initiative argues that “Indiana is the only state that regulates beer based on the temperature at the time of sale.”
“Why not charge for label color or length of beer name,” the IPCA asks and immediately presents the answer: “Yet the deep pockets of the liquor store lobby have been preventing this common-sense reform for decades.”
The Chill Indiana Glacier Bags sell for a suggested retail price of $6.99 each in places where only the sale of warm beer is allowed. Customers are encouraged to put their warm beer cans or bottles after the purchase into the bag, then fill it with ice at the shop and drink the beer outside the shop or at home after about 15 minutes when the beer is cold. The bags are reusable and can be used several times.