InvestBev, a leading private equity firm with a strong focus on the adult beverage industry, has announced its entry into the non-alcoholic beverage market through a significant seven-figure investment in Sèchey, a rising star in the non-alcoholic drinks sector. This move marks a strategic expansion for InvestBev, which was founded in 2016 in Chicago, Illinois, and is well-known for its investments in spirits, wine, and beer brands.
InvestBev’s portfolio includes a diverse range of brands primarily within the adult beverage industry. Some of the notable brands currently in their portfolio are:
- JuneShine - A company known for its range of hard kombucha flavors and ready-to-drink canned cocktails that emphasize better ingredients for consumers and the planet.
- Thomas Ashbourne Craft Spirits - A brand offering premium, ready-to-sip craft cocktails made with all-natural ingredients.
- Ten To One Rum - An ultra-premium Caribbean rum brand that seeks to redefine how people experience and talk about rum.
- CANN - A microdosed, cannabis-infused social tonic designed to offer a better, controlled buzz.
- Siempre Tequila - Handmade, 100% Agave tequila from Jalisco, Mexico, known for its authentic taste and quality.
- Nomadica - A brand offering sustainably farmed wines that are serious enough for a glass but vivacious enough to be sipped from a can.
- L’Uva Bella Winery - A modern wine brand for everyday consumers, focusing on making wine accessible and enjoyable.
- Pilot Project Brewing - A brewery incubator that helps startup breweries with research and development, production scaling, marketing, and distribution.
- Fyllo - A company providing marketing targeting and attribution solutions for highly regulated industries.
- Speakeasy Co. - A technology and e-commerce platform that allows wine and spirits brands to sell directly to customers from their websites.
InvestBev’s decision to back Sèchey aligns with the growing consumer demand for alcohol alternatives, reflecting the firm’s adaptability and forward-thinking approach. Sèchey, recognized for its premium selection of non-alcoholic beverages, including alcohol-free wines, spirits, and aperitifs, is poised to benefit from InvestBev's industry expertise and financial backing as it seeks to scale its operations.
Sèchey was founded in 2021 in Charleston, South Carolina, by Emily Heintz, who brings a wealth of experience from the wine and spirits industry. Heintz established Sèchey with the vision of creating a sophisticated and inclusive drinking culture that embraces the growing trend toward alcohol-free living. With her background in branding and marketing for luxury beverage companies, Heintz has positioned Sèchey as a premium alternative in the non-alcoholic beverage market, focusing on high-quality, carefully selected products that cater to a discerning audience.
With this latest investment, InvestBev is demonstrating its commitment to diversifying its portfolio and capitalizing on emerging trends within the beverage industry.
InvestBev's Managing Partner, Brian Rosen, commented on the investment, stating, "We see tremendous potential in the non-alcoholic beverage sector, which is experiencing rapid growth as consumers seek healthier and more mindful drinking options. Sèchey is at the forefront of this movement, and we are excited to support their journey and expand our portfolio in this dynamic market."
This investment in Sèchey is expected to enhance the brand's market presence and accelerate its growth, helping it to reach a broader audience and meet the increasing demand for high-quality non-alcoholic alternatives.
