Constellation Brands has launched its first-ever non-alcoholic extension under the Modelo franchise in the United States, marking a strategic step to capture growing demand for flavorful, alcohol-free beer alternatives. The new Modelo Chelada Limón y Sal Non-Alcoholic adapts the well-known Limón y Sal variant from the brand’s ready-to-drink chelada range and contains less than 0.5% ABV per 12 oz can.
The product is rolling out across key US markets including California, Texas, Florida, Illinois and New York. It is sold in 12 oz six-packs and line-priced with Corona Non-Alcoholic, reinforcing Constellation’s broader moderation-focused portfolio. With just 60 calories per can, the launch targets consumers seeking full flavor without alcohol, aligning with Dry January and longer-term mindful drinking trends. Company data indicate that more than 14 million US households are now active in the non-alcoholic segment, while low- and no-alcohol cheladas are forecast to grow strongly over the next two years.
The non-alcoholic debut comes as Constellation Brands reported third-quarter results above market expectations, supported by steady demand for its core Mexican beer portfolio. Net sales for the quarter ended November 30 declined 10% year-on-year to USD 2.22 billion, but still exceeded analyst forecasts, while adjusted earnings reached USD 3.06 per share. Beer sales volumes remained under pressure but showed improvement compared with the previous quarter.
Management has highlighted ongoing challenges in the US beer market, particularly among Hispanic consumers, who account for nearly half of the company’s domestic beer sales. Economic uncertainty, higher unemployment within the community and tighter immigration policies have weighed on spending, prompting more cautious consumption behavior. At the same time, the company faces cost headwinds from higher aluminum tariffs, with a significant share of its Mexican beer packaging dependent on aluminum (inside.beer, 10.04.2025).
Looking ahead, Constellation Brands expects beer sales to remain volatile in the near term but sees opportunities from major social and sporting events, including the 2026 FIFA World Cup, which traditionally drives beer consumption in Hispanic communities. Against this backdrop, the launch of Modelo Chelada Limón y Sal Non-Alcoholic positions the brewer to participate in category growth areas while navigating a challenging operating environment.
