Molson Coors has announced the launch of Naked Life, a new line of non-alcoholic ready-to-drink (RTD) cocktails, as part of its strategy to diversify and premiumize its beverage portfolio. Naked Life offers a cocktail experience that mimics the taste of traditional alcoholic versions, but without the alcohol.
“Naked Life provides a true-to-cocktail alternative, with a taste that’s nearly indistinguishable from its alcoholic counterparts,” said Kevin Nitz, vice president of non-alcoholic beverages at Molson Coors. “After tasting Naked Life, you’ll find it hard to believe it’s not a full-strength cocktail.”
A major success in its home market of Australia, where it’s the top-selling non-alcoholic RTD brand, Naked Life is now set to enter the U.S. market. Beginning in 2025, Molson Coors will launch five cocktail flavors: gin and tonic, mojito, negroni spritz, cosmo, and margarita. These products will be available in stores and online by March.
The non-alcoholic RTD market has seen rapid growth, with a nearly 70% increase in the U.S. over the past year. Nitz emphasized the significant opportunity in this space, adding, “Non-alcoholic alternatives are big business, and Naked Life stands out for its superior taste and quality.”
Naked Life was created by founder David Andrew to offer a sophisticated beverage option for those seeking an alcohol-free experience. “Our goal was to craft a drink that delivers on taste, quality, and wellness,” said Andrew. “Consumers are looking for more than just an alternative—they want something that’s both satisfying and aligns with their lifestyle.”
Naked Life cocktails are also low in calories, with fewer than 10 calories per can, and are sugar-free, thanks to natural sweeteners.
For Molson Coors, the introduction of Naked Life signals its continued investment in the non-alcoholic beverage sector, offering consumers an elevated experience that competes with alcoholic drinks in both flavor and sophistication.
