Monster Beverage Corporation is planning to launch its first flavored malt beverage alcohol product in the 2022 fourth quarter. The news was announced today by Monster’s Chairman and Co-Chief Executive Office Rodney C. Sacks, as he presented the company’s second quarter financial results
“We are planning to launch our first flavored malt beverage alcohol product leveraging Monster’s brand equity late in the 2022 fourth quarter,” he said. The Beast Unleashed will contain 6% alcohol by volume and will initially be available in four flavors. “[It] will launch through beer distributors in the United States, utilizing a phased state launch approach, with the goal of being national by the end of 2023,” he said. The Beast Unleashed will initially be offered in 16-ounce single serve cans and a variety pack of 12-ounce sleek cans.
In addition, he announced the initial launch of Monster Energy Zero Sugar in the 2022 fourth quarter in the United States. The product was specifically developed as an indistinguishable zero sugar analog of the company’s original Monster Energy Green flavor.
Monster achieved record second quarter net sales of USD 1.66 billion in the 2022 second quarter, 13.2 percent higher than net sales of USD 1.46 billion in the 2021 comparable period.
Net sales for the Company’s Monster Energy Drinks segment, which primarily includes the Company’s Monster Energy drinks, Reign Total Body Fuel high performance energy drinks and True North Pure Energy Seltzer energy drinks, increased 12.5 percent to USD 1.54 billion for the 2022 second quarter, from USD 1.37 billion for the 2021 second quarter.
Net sales for the Company’s Strategic Brands segment, which primarily includes the various energy drink brands acquired from The Coca-Cola Company, as well as the Company’s affordable energy brands, decreased 9.0 percent to $79.1 million for the 2022 second quarter, from $86.9 million in the 2021 second quarter.
Net sales for the Alcohol Brands segment, which is comprised of the various craft beers and hard seltzers purchased as part of the CANarchy transaction on February 17, 2022, (inside.beer, 13.1.2022) were USD 32.4 million for the 2022 second quarter.