USA: Pizza Hut adds beer to its delivery service

Pizza Hut, an American restaurant chain  known for its Italian-American cuisine and part of Yum! Brands, the largest system catering restaurant chain in the world has announced to add beer delivery to hundreds of restaurants across the United States.

After test markets last year in California and Arizona proved to be successful, the restaurant chain will now deliver beer from additional 300 restaurants across the two test markets as well as Florida, Ohio, Iowa, Nebraska and North Carolina. By this summer Pizza hut aims to provide this service in more than 1.000 restaurants in the U.S.

“There’s a want for beer delivery with pizza,” said chief brand officer Marianne Radley in a news release. “It’s more about providing our customers with a best-in-class delivery experience that no other national pizza delivery chain can provide. It makes their lives easier, is a combo our customers enjoy and we’re going to continue to give more markets access to it,” she said.

“The rollout is a brand priority, with Pizza Hut,” the company said in the press statement and Nicolas Burquier, Chief Customer & Operations Officer at Pizza Hut, called beer delivery a “game-changing lever that we’ll continue to pull.”

The enthusiasm does not come by chance as bottled beer sells at margins averaging around 75% while a 20% profit margin is considered high for pizza, according to a report in Forbes. Pizza Hut’s beer delivery prices range from US$3 to US$5 per 2-pack and US$6 to US$12 per 6-pack.

For the start Pizza Hut is only selling popular beer brands from the three industry giants AB InBev, MillerCoors and Constellation Brands but the company does not rule out to add at a later stage also craft beer from smaller breweries to its offering.

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