American rapper and actor Snoop Dogg, in collaboration with Hill Beverage Co. and Death Row Records, is launching a line of hemp-infused beverages named Do It Fluid. Snoop aims to provide a smoking alternative for fans seeking a healthy option.
Impressed by Jake Hill's environmental automation technology and his role in Grow Automations, Snoop gave the project the green light. Do It Fluid uses nano-emulsification for rapid absorption into the bloodstream, delivering a mellow high within minutes.
The beverage, created in partnership with Vertosa, offers various flavors and effects, with more products and collaborations in the pipeline. The Do It Fluid logo, in Snoop's handwriting, celebrates his artistic journey and life philosophy.