Today, AB InBev announced the launch of Corona Tropical, the brand's first first non-beer beverage available worldwide. Corona Tropical is a lightly sparkling alcoholic drink made with a hint of real fruit juice.With this product innovation the company is targeting customers “who embrace the Corona lifestyle but are looking for an alternative to beer.” The product which is “a completely unknown category in some markets around the globe”, is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.
In the UK, Corona Tropical is 4.5% ABV and available in three flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. In Latin American markets, Corona Tropical is 4.2% ABV and available in four flavors – Lemon & Lime, Grapefruit & Lime, Pineapple Mango & Lime, and Strawberry Cherry & Lime.
According to Research and Markets, the global alcoholic infused sparkling water market size is expected to expand at a compound annual growth rate of 12% over the next several years. As more consumers around the globe look for alternative, low-calorie beverages, Corona created a product catered to consumers searching for that Corona lifestyle, beyond beer. Corona Tropical is a refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors.
"Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we're excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer," said Felipe Ambra, Global Vice President for Corona. "It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."
To highlight the natural taste from real fruit juice, Corona will install pickable, real fruit billboards in select cities, starting in London and expanding around the world in May, giving locals a chance to immerse themselves in both the taste and feel of a tropical paradise. The real fruit billboards will allow consumers to pick fruit straight from the ad and enjoy a slice in their own Corona Tropical sample “in a nearby, relaxing tropical oasis.”
The product launch will be accompanied in select markets by a sweepstakes where consumers can win a trip to a tropical island.