For the first time in history, beer has officially become the most consumed alcoholic beverage in France, surpassing the country's iconic wine sector. According to figures released by the International Organisation of Vine and Wine, the French population consumed 22 million hl of wine last year. Meanwhile, data from the brewing association Brasseurs de France shows that national beer consumption reached 22.1 million hl during the same period, marking a historic shift in the country's drinking habits.
This development does not signify a sudden surge in beer drinking, but rather reflects a broader national trend towards moderation. Both beverage categories are actually experiencing a volume decline, with wine dropping by 6% and beer decreasing by 5%. However, beer has managed to weather the downturn better, largely due to its successful adaptation to the rapidly growing low- and no-alcohol segment. The 2026 Sowine Barometer, an annual study tracking French attitudes towards alcoholic drinks, highlights that 60% of low- and no-alcohol consumers prefer alcohol-free beer, whereas only 24% opt for alcohol-free wine.
Marie Mascré, chief executive and co-founder of the consultancy Sowine, explains that the decline in wine consumption should not be mistaken for a complete loss of interest. Wine remains deeply rooted in French culture, with 77% of the population still consuming it at least once a year. However, the beer category currently benefits from a more mature product offering in the alcohol-free space and a stronger presence in everyday social venues such as cafes and restaurants. In contrast, many French wine producers face strict appellation regulations that limit their ability to innovate with low-alcohol alternatives. Consequently, younger generations and health-conscious consumers are increasingly turning to beer as a refreshing and less formal option.
