After being postponed for one year from 2021 to 2022 due to the pandemic (inside.beer, 24.2.2021), drinktec, one of the world’s leading exhibitions for the beer and beverage industry is taking place again in Munich, Germany, from September 12 to 16, 2022.
The organizer, Messe München, is expecting around 1,000 exhibitors that will be showcasing their innovations and solutions along the entire value chain in a total of 12 halls. According to Dr. Reinhard Pfeiffer, CEO of Messe München and responsible for the event, drinktec has “undisputed leading trade fair statuswhich can be clearly seen in the exhibitor structure and in the financial volumes of the industry.”
According to Statista, for example, the revenue of the top 10 manufacturers of beverages around the world was more than USD 250 billion in 2020. Of these 10 companies, 9 are represented at drinktec. Furthermore, the world’s top 20 markets for food and packaging machines will all be at drinktec, of which more than 80 percent are among the top 20 visitor countries. Taking only Europe into account, this figure is more than 90 percent. And another impressive figure is the foreign trade volume of the markets represented at drinktec, which amounted to USD 37.8 billion in 2020.
“The fact that the top players belonging to the biggest sales-generating companies in the industry from around the world—in other words, the who’s who of the beverage and liquid food industry—are here in Munich impressively highlights the importance of drinktec,” says Pfeiffer.