Following extensive discussions and critical observation of the current pandemic situation, NürnbergMesse has today decided to cancel the physical BrauBeviale 2020 Special Edition trade fair which was scheduled to take place from 10 – 12 November 2020 in Nürnberg, Germany. After The Craft Brewers Conference (CBC) and all ancillary events like the BrewExpo America and the World Beer Cup had been called off in March (inside.beer, 13.3.2020), BrauBeviale would have been this year’s most important event for the international beer and beverage industry.
More than 200 exhibitors had already confirmed their participation and booked a stand at the fair with some of them now upset as they had invested large sums in preparation of the trade fair and were looking forward to one of this year’s few opportunities to present their products and meet customers.
“We had a lot of patience and would have maintained this patience until November – for our exhibitors, visitors, and partners,” says Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse. “However, despite all our commitment, we obviously cannot close our eyes to the latest developments,” she regrets and points out to the current national and global developments of the corona pandemic, the rapidly increasing number of infections, and the associated massive restrictions on business travel in companies.
Despite the cancellation of the physical event, Nürnberg Messe will move the supporting program with six theme stages to the digital world. The digital dialog platform myBeviale.com (www.mybeviale.com) will be launched in early November.
Exhibitors and visitors will be able to meet virtually all year round on the digital dialog platform myBeviale.com, where the extensive supporting program BrauBeviale@stage will be online from 10 – 12 November 2020.
The next physical BrauBeviale will take place in two years from 8-10 November 2022 at Messe Nuremberg. Next year, BrauBeviale will pause as planned, since in 2021 Drinktec will again open its doors in Munich, provided the global pandemic allows it by then.