Carlsberg is intensifying its presence in Myanmar’s evolving beer market, where international brewers are gaining ground as domestic brands linked to the military face consumer boycotts. The Danish brewing group is pursuing market leader Heineken through a local joint venture and reports positive momentum across all distribution channels as beer consumption rebounds from pandemic-era lows.
While Carlsberg remains a core product, the company has found success with its Yoma brand—a high-alcohol, budget-friendly beer (6.5% to 8% ABV) that resonates with price-conscious consumers. Building on this momentum, the group plans to introduce its globally recognized Tuborg brand, targeting Myanmar’s increasingly brand-aware beer drinkers.
A key pillar of the strategy is local engagement. The brewer reports that 99% of its Myanmar workforce consists of local citizens, reinforcing its long-term commitment to the country despite political and logistical uncertainties.
Myanmar’s beer market has been reshaped since the 2021 military coup. The public has largely turned away from domestic brands tied to military interests, creating an opening for international players. Both groups have capitalized on this shift, positioning themselves as neutral and appealing alternatives.
In contrast, Kirin exited Myanmar in 2022 following criticism over its partnership with a military-linked firm. The Japanese company sold its stake in Myanmar Brewery to its local joint venture partner Myanma Economic Holdings, ending its presence in the market (inside.beer, 27.01.2023).
More recently, Fraser & Neave, a Singapore-based conglomerate majority owned by ThaiBev, announced plans to build a new brewery in Myanmar to meet the rising demand for international beer brands like its own Chang beer brand (inside.beer, 27.07.2023).
Despite current expansion efforts, Carlsberg previously faced challenges in Myanmar. In April 2021, the company announced plans to reduce production capacity due to a decline in beer consumption following the military coup. Nevertheless, it affirmed its commitment to the market, stating it had no intention to leave the country and had not engaged with the new authorities at that time (inside.beer, 02.04.2021).
With an expanding product portfolio and deep local integration, the Danish brewer is well positioned to solidify its role in one of Southeast Asia’s most dynamic and rapidly changing beer markets.
