Heineken has officially inaugurated its new Global Research & Development Centre in Zoeterwoude, the Netherlands. Named the Dr. H.P. Heineken Centre, the 8,800 m² facility was opened by His Majesty King Willem-Alexander and is located adjacent to Europe’s largest brewery. With an investment of EUR 45 million, the Centre represents a key element of Heineken’s EverGreen Strategy, aiming to accelerate brewing innovation and meet global consumer trends.
The new hub connects advanced brewing science with market-driven product development, focusing on areas such as fermentation science, flavour profiling, AI-driven brewing techniques, sustainable packaging, and low- or no-alcohol product innovations. It is expected to play a central role in developing the next generation of global products including new versions of Heineken® 0.0, premium lagers, and other non-beer beverages.
Dolf van den Brink, CEO and Chairman of the Executive Board, highlighted the facility’s significance in pushing Heineken’s legacy of innovation forward. “With the opening of the Dr. H.P. Heineken Centre in Zoeterwoude, we are adding a chapter to our pioneering legacy that will shape the future of the category,” he said. The centre is also seen as a step towards achieving the group’s "Brew a Better World 2030" sustainability goals.
The R&D centre is strategically situated near the Delft University of Technology, encouraging partnerships with top academic institutions. According to Professor Jack Pronk from TU Delft, the collaboration will enhance research in sustainable brewing and biotechnology. The Dutch Ministry of Economic Affairs also recognized the project’s contribution to the Netherlands’ global position in food tech innovation.
Named after Dr. Henry Pierre Heineken, son of founder Gerard Adriaan Heineken, the Centre commemorates the brewer’s legacy of scientifically grounded innovation dating back to the early 20th century. It employs around 100 staff members from 12 different countries and serves as a global coordination point within Heineken's broader R&D network, which includes hubs in Mexico, South Africa, and Vietnam.
Built to BENG energy standards and awarded an A++++ energy label, the building also exemplifies Heineken’s commitment to long-term environmental responsibility.
