Heineken announced a major restructuring at its Amsterdam headquarters that will affect around 400 employees, nearly one-quarter of its 1,750-strong workforce. The move is part of the company’s ongoing EverGreen 2030 transformation program, which seeks to simplify operations, accelerate digitalization, and create a more agile and innovation-driven organization.
According to CEO Dolf van den Brink, the brewer intends to “sharpen focus and unlock new growth opportunities” while ensuring that all affected employees are treated “with care and respect.” Some roles will be relocated abroad, including to a new Heineken Business Services (HBS) center in Hyderabad, India, while others will be eliminated altogether.
The announcement follows an earlier round of 200 job cuts at the same location and comes amid declining beer volumes, especially in Europe, where difficult negotiations with retailers have impacted sales. Earlier this year, Heineken® products were temporarily unavailable in Jumbo supermarkets due to a pricing dispute, which has since been resolved.
Unions De Unie and MHP Heineken expressed disappointment but said they were not surprised, citing continued cost pressures and the company’s relatively low share price. Both organizations pledged full support to affected workers, emphasizing that a comprehensive social plan will remain in effect until mid-2026.
