USA: Beam Suntory Becomes Suntory Global Spirits

Beam Suntory, a prominent player in premium spirits has rebranded to Suntory Global Spirits, marking a significant shift in its global presence. This move reflects the company's expansion and evolution into a leader across various spirits categories and Ready-to-Drink cocktails.Headquartered in New York City, USA, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

The rebrand comes as Suntory Holdings celebrates a decade of successful growth in its spirits business since acquiring Beam Inc. in 2014. Under the leadership of Tak Niinami, President & CEO of Suntory Holdings, and Executive Chairman of the Board of Directors, Suntory Global Spirits, the company has seen remarkable financial growth and now boasts a team of over 6,000 employees worldwide.

Greg Hughes, President & CEO of Suntory Global Spirits, noted that the rebrand reflects the company's focus on quality, craftsmanship, and sustainability. The goal is to solidify Suntory Global Spirits as the premier player in the premium spirits market, building on the legacy of iconic brands like Jim Beam, Laphroaig, Maker's Mark, and Yamazaki.

Niinami emphasized the importance of this transition, highlighting the company's commitment to innovation and its leading spirits portfolio. He also expressed gratitude to the global team for their contributions to the company's core values.

Share this article: