Mark Anthony Brands, the manufacturer behind the highly successful White Claw hard seltzer, is officially expanding its portfolio into the rapidly growing hard sports drinks category. The company has announced the upcoming launch of RefreshAde, a non-carbonated, spirit-based ready-to-drink (RTD) beverage. The new product combines vodka and fruit juice, specifically formulated to be completely bubble-free. The nationwide market introduction across the United States is scheduled for the spring of 2027.
With the introduction of RefreshAde, Mark Anthony Brands responds to a massive consumer trend in the United States, where alcoholic beverages are increasingly being blended with the flavor profiles and visual aesthetics of traditional sports electrolyte drinks like Gatorade. The company enters a highly competitive "hard ade" segment, facing off against established pioneers and major new entrants. Notable competitors include Super Lyte by Stateside Brands, which is currently experiencing rapid growth and multi-million case sales. Additionally, the new brand will compete against SpikedAde, which was acquired by industry giant Constellation Brands in October 2026 for up to USD 353 million (inside.beer, 06.10.2026). Other major players such as Boston Beer and Good Boy Vodka are also active in the space with their respective LYTE product lines.
