USA, UK, Germany: BrewDog continues expansion

BrewDog, the popular Scottish-based craft brewery, continues its international expansion with nine more brewpubs worldwide. 4 more openings are scheduled in the UK (Bradford, Manchester, Huddersfield, and Lincoln), 3 more in Germany (Berlin-Friedrichshain, Frankfurt and Wiesbaden) and one each in France (Paris-Chatelet-Les Halles) and USA (Cleveland).

Cleveland, Ohio, will be the seventh location in the USA and is scheduled to open by the end of this summer, as it was confirmed today.  Next to its Columbus location with a brewery, brewpub and hotel, BrewDog already operates three more brewpubs in Ohio, one in Indiana and one in Pennsylvania. Last year, shortly before the pandemic emerged, BrewDog announced to expand to California (inside.beer, 26.2.2020) but apparently this project has been put on ice.

BrewDog Cleveland will be located in Scranton Peninsula covering 10,000 square feet and will have a “massive outdoor beer garden and outdoor space on the river.” According to a proposal submitted to Cleveland's planning commission, the bar and restaurant would be able to seat about 650 people and employ about 70 to 80 employees.

"This site just made sense we just saw it and fell in love with it, it's right in the heart of the city and it feels like it's very accessible from a number of different neighborhoods and it can be a real destination space for us in Cleveland," said Keith Bennet, Special Projects and Business Development Manager at BrewDog USA.

BrewDog was founded in 2007 in Fraserburgh, Scotland. Five years later production was transferred to a new greenfield site nearby in Ellon, Scotland.  Another 5 years later the company opened a sour beer brewery dubbed Overworks in the same city (inside.beer, 15.1.2017) and in August its first brewery with adjacent hotel outside the UK in Columbus, Ohio, USA (inside.beer, 4.9.2016). In 2019, BrewDog bought an existing brewery in Berlin, Germany (inside.beer, 5.4.2019) and opened another greenfield site in Brisbane, Australia (inside.beer, 27.11.2019). In 2018, the company also said it was eying to open a brewery in China.

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