Germany: BrauBeviale Faces Challenging Start After 4-Year Hiatus

The BrauBeviale in Nuremberg, a trade show with a 45-year history and one of the oldest in the brewing and beverage industry, looks back on a mixed balance after three days of the fair. After a forced break of 4 years, trade visitors from 120 countries were delighted to reunite with customers, suppliers, and colleagues from all sectors of the beverage industry. Exhibitors reported a lively interest, and at some booths, there was temporarily no way through. Walking through the exhibition halls, the positive fair atmosphere that characterized Nuremberg in the pre-COVID years almost returned.

Nevertheless, it was noticeable that some exhibitors from previous years did not attend or had drastically reduced their booth space. For example, major flavor and essence manufacturers (Wild, Döhler, Symrise) were conspicuously absent from the fair. Machinery companies, such as Krones, seemed to have significantly reduced their presence at the fair.

Although no official numbers were announced, it is assumed that the 40,000 visitors from the last fair in 2019 were not reached this year. However, this could not have been expected after such a long hiatus.

The organizer, Yontex, which emerged in June from the merger of the two fairs, Drinktec/Munich and BrauBeviale/Nuremberg (, 27.6.2023), expressed satisfaction. "With strong demand from visitors from over 120 countries and from all beverage sectors, the three-day trade fair was able to score again: Expert exchange, the wide range of exhibitors, and the topics in the program were excellently received by the visitors. Thus, the fair once again proves its position for the industry when it comes to finding answers to current challenges," said Rolf Keller, CEO of Yontex.

"As a platform for the industry, BrauBeviale 2023 has once again been able to position itself well, predominantly in European countries. About 45 percent of the exhibitors are of international origin," reported Yontex in its final report.

According to the organizer, the program's content also provided strong impulses for the industry. The established BrauBeviale Forum, the Logistics Lounge, the Young Talents Camp, and the newly offered special area "Grape Processing and Cellar Management" offered much food for thought.

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