Germany: BrauBeviale suspended for another year

BrauBeviale, one of the largest trade shows in the beverage industry, will not take place in 2022 as scheduled but will be postponed by another year. Already in 2020 and 2021, the fair could not take place as a normal trade fair due to the conditions of the COVID-19 pandemic.

After the short-term cancellation of the Beviale Summit, which was to replace the traditional Brau Beviale trade show last November (, 3.11.2021), tthe next event was planned for this year. However, since the organizers of Drinktec have already announced that the next show will be held in Munich from September 12 to 16, 2022, and a survey of potential exhibitors has shown that they are highly unlikely to participate in two trade shows in Germany in the same year, the Brau Beviale has now taken the decision not to return before 2023.

Today, NürnbergMesse, the organizer of BrauBeviale issued the following statement:

After intensive consultation with the companies and associations represented on the BrauBeviale exhibition advisory committee, the event organiser, NürnbergMesse, has decided to suspend BrauBeviale 2022, from 8 – 10 November 2022. “By taking this step, we are reacting early to the concerns of the market, and ensuring planning reliability for the industry” says Andrea Kalrait, Executive Director of BrauBeviale and Beviale Family. The next BrauBeviale, therefore, will be held from 14 to 16 November 2023 in Nuremberg.

Here are a few voices from the BrauBeviale exhibition advisory committee:

“We made the decision to suspend the BrauBeviale in 2022 as key sponsors, alongside our partner NürnbergMesse; by doing so, we are accepting the industry's desire to hold just one international specialist exhibition in 2022. However, we are already working together to get another attractive and successful BrauBeviale up and running in Nuremberg in 2023!” Stefan Stang, Managing Director, Private Brauereien Bayern e.V.

“I have the utmost respect for this difficult, but certainly correct decision. Instead, next year we will be putting the pedal to the metal once again in Nuremberg!“ Andreas Holleber, Vice President Global Technology Centre, GEA Brewery Systems GmbH.

“The decision is absolutely the right one: holding the two leading beverage technology exhibitions in one year would be too much. We are very much looking forward to a strong BrauBeviale in 2023!” Dr. Roland Folz, Group President, Pentair Haffmans BV.

“Planning reliability is very important, particularly at present. I want to express my thanks and great respect for this early decision!” Martin Tolksdorf, CMO, Döhler Group GmbH.

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