Heineken has unveiled its new EverGreen 2030 strategy, announcing plans to cut costs by EUR 2 billion over the next five years while deepening its focus on innovation, technology, and sustainability. The announcement follows a challenging third quarter, in which beer volumes declined by 4.3 percent, and organic net revenue fell 0.3 percent, according to the company’s latest trading update.
The world’s second-largest brewer aims to achieve annual savings of EUR 400–500 million, building on the EUR 3 billion in gross savings already delivered under the previous EverGreen 2025 plan. CEO Dolf van den Brink stated that the brewer is “fundamentally transforming” its operations to remain competitive in an increasingly volatile geopolitical and economic environment.
As part of this transformation, Heineken will double the size of its Heineken Business Services (HBS) network, including a new service hub in Hyderabad, India. Its Amsterdam headquarters will be reshaped into a more strategic center starting in 2026, with approximately 400 jobs affected in the Netherlands alone (inside.beer, 14.10.2025). Earlier restructuring rounds in 2021 had already led to 8,000 job cuts globally and 300 domestically. (inside.beer, 10.02.2021)
Despite weaker performance in Europe and the Americas, Heineken recorded growth in Southern Africa, Vietnam, and China—particularly with its premium brands such as Heineken and Amstel. The company continues to expect its 2025 operating profit to land at the lower end of its 4–8 percent growth guidance.
EverGreen 2030 also reinforces Heineken’s leadership in premium and non-alcoholic beer segments, with a renewed push into emerging markets such as India, Mexico, and Ethiopia. The brewer forecasts mid-single-digit organic net revenue growth and over 90 percent cash conversion in the coming years, supported by increased digitalization through its Digital Backbone (DBB) program—a EUR 1 billion investment covering more than 70 markets.
In line with its long-term sustainability agenda under Brew a Better World, Heineken reaffirmed its targets to achieve net zero emissions (scope 1 & 2) by 2030 and reduce water use to below 2.6 hl/hl.
According to van den Brink, “the future of beer is (Ever)Green.” The company’s new slogan, Heineken – The World’s Pioneering Beer Company™, reflects its ambition to combine 160 years of heritage with innovation, scale, and brand power to secure lasting growth in a rapidly evolving global market.
