Sri Lanka is now the 60th country in the world to brew Heineken under license. The company announced earlier this month that Heineken Lanka Ltd, the local arm of the Dutch brewer got approvals from its global parent for local manufacturing operations.
“This move to manufacture Heineken locally is in line with the Sri Lankan government’s vision to reduce imports, thus saving on much needed foreign exchange and to offer discerning Sri Lankan consumers’ access to premium, world class brews at significantly more cost-effective prices,” said Maud Meijboom-van Wel, Managing Director of Heineken Lanka. “Furthermore, this will also bring about greater consumer choice in the market. We believe Sri Lanka has the potential to be a key player for Heineken in the Asia Pacific region and look forward to seeing its success along with equitable market conditions,” she added.
Marking its largest investment into the country to date, Heineken will ensure that all locally manufactured Heineken beer is produced on par with international standards under strict guidance with only 100% pure malt and no un-malted grain like many other brands.
Today, Heineken is the world's most international brewer and according to their own statement the leading developer and marketer of premium beer and cider brands across the globe. Led by the Heineken brand, the Group boasts a portfolio of over 300 brands, a global presence in more than 190 countries and is committed to further increasing its exposure in emerging markets.