Heineken has announced a major expansion in Mexico, unveiling plans to build a new brewery in Heineken Mexico’s network in Kanasín, Yucatán with an initial production capacity of 4 million hectoliters. The project is part of a broader USD 2.75 billion investment strategy running through 2028 and marks the company’s eighth brewery in the country. The announcement was made by Oriol Bonaclocha, Managing Director of Heineken Mexico, during a press event held on 11 June.
The new facility, expected to open in 2027, will create approximately 3,000 jobs, including 300 direct, 2,500 indirect, and 2,300 temporary construction roles. Strategically located in the southeast of Mexico, the brewery is positioned to serve regional markets and support exports to the United States, benefiting from strong road, rail, and port infrastructure. The investment was announced despite trade tensions recently reignited by U.S. President Donald Trump, who raised the prospect of new tariffs on Mexican imports. The move underscores Heineken’s confidence in the continued openness of U.S. borders to Mexican beer.
The Kanasín plant will incorporate advanced brewing and packaging technology, with a strong emphasis on sustainability. According to the company, water usage will be optimized to around 2 liters per liter of beer, aligning with its Brew a Better World 2030 goals. It will be the first facility in Mexico to involve a formal consultation with indigenous communities, setting a new standard for community engagement.
The new brewery will be fully additive to the company’s existing capacity, with no closures planned elsewhere in the country. The site has also been selected for its long-term water security, a growing concern in many parts of Mexico, and will carry the Hecho en México seal to highlight domestic production.
This investment comes shortly after FEMSA, one of Mexico’s largest conglomerates and a long-standing shareholder, completed its full exit from Heineken, selling its remaining stake for EUR 3.59 billion (inside.beer, 11.06.2025). Despite the ownership shift, Heineken remains firmly committed to Mexico as a core growth market and innovation hub.
