Canopy Growth Corporation a diversified cannabis, hemp, and vaporization device company in which Constellation Brands hold a share of about 40%, has entered the high-potential U.S. CBD beverage category with the launch of Quatreau, a premium ready-to-drink CBD-infused sparkling water. The stateside launch follows the successful 2020 rollout of Canopy Growth’s CBD-infused beverages in Canada, where Quatreau is now the top-selling ready-to-drink CBD beverage.
Quatreau sparkling water contains 20 mg of premium, U.S. grown hemp-based CBD and one of four refreshing flavors. With an MSRP of $3.99 per 12-ounce can, Quatreau is a functional zero-sugar drink that delivers a natural, low calorie beverage alternative at an accessible price point.
Product SKUs available at launch will include:
- Quatreau CBD-infused Sparkling Water in Cucumber + Mint
- Quatreau CBD-infused Sparkling Water in Passionfruit + Guava
- Quatreau CBD-infused Sparkling Water in Ginger + Lime
- Quatreau CBD-infused Sparkling Water in Blueberry + Acai
“We have proven our beverage strategy in Canada, where we are currently the market share leader in CBD-infused ready-to-drink beverages, said Canopy Growth President and Chief Product Officer Rade Kovacevic. “Beverages are fueling growth in the CBD category and we believe this product will resonate with U.S. consumers looking for a naturally flavored, zero sugar option.”
The launch of Quatreau in America coincides with an astrological event known as the Age of Aquarius – the zodiac’s water bearer, which brings us to the cusp of a brand-new age. To celebrate this serendipitous event, Quatreau has partnered with iconic celebrity astrologist Susan Miller of Astrology Zone on a digital and social campaign.
“Astrology has made a major pop culture comeback as people turn to the stars for guidance during what has been an unsettling, uncertain, and stressful time for many,” said Canopy Growth Vice President of Beverages Tara Rozalowsky. “With this campaign, we’re highlighting the role functional ingredients like CBD can play in helping people manage their stress, find moments of calm and prioritize wellness during this once-in-a-lifetime transitional period.”