Molson Coors Beverage Company has announced a major restructuring of its Americas business unit that will result in the elimination of approximately 400 salaried positions—about 9% of its regional white-collar workforce—by the end of 2025. The move aims to streamline operations and reallocate resources toward growth segments beyond traditional beer.
Newly appointed CEO Rahul Goyal, who took office on October 1, said the company must “move with urgency and make bolder decisions” to adapt to changing market conditions. “We’ve made progress on our transformation journey, but given the environment, we must transform even faster,” he noted. The company described the plan as part of a long-term strategy to become a “total beverage company.”
The restructuring will involve both currently filled and vacant positions, with some employees eligible for voluntary severance. Molson Coors expects to incur one-time charges between USD 35 million and USD 50 million in Q4 2025, mainly related to severance payments and post-employment benefits, with cash outflows expected over the following twelve months.
According to the company, the changes are designed to strengthen its ability to reinvest in key areas—such as its core brands Coors Light, Miller Lite, Molson Canadian, and Blue Moon Belgian White—as well as in emerging categories like premium mixers, energy drinks, and non-alcoholic beverages. Analysts view the move as a response to macroeconomic pressures, weakening consumer spending, and rising input costs, particularly aluminum tariffs affecting can production.
The Chicago-based brewer, which also operates in Canada and Latin America, continues to face softer beer demand. Earlier this year, it projected a 3–4% decline in sales for 2025. Despite these challenges, Goyal reaffirmed Molson Coors’ commitment to sustainable growth, emphasizing a leaner, faster organization better positioned to compete in a rapidly evolving beverage landscape.
