After nearly 25 years, PepsiCo has introduced a completely new corporate brand identity designed to reflect its transformation from a soft drink producer into a global food and beverage powerhouse with over 500 brands and 300,000 employees worldwide. The rebranding emphasizes modernity, consumer centricity, and sustainability while connecting the company’s extensive portfolio—including Tostitos, Gatorade, Quaker, Siete, and poppi—under one unifying visual system.
At the center of the new logo is the letter “P,” symbolizing heritage, unity, and purpose, surrounded by abstract forms representing values such as innovation, sustainability, and great taste. The design uses a color palette inspired by natural elements—soil, beverages, and vibrant landscapes—and features a new lowercase typeface that conveys approachability and human connection. A subtle smile integrated into the design reflects PepsiCo’s new brand mantra: “Food. Drinks. Smiles.”
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, Chairman and CEO of PepsiCo. Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, added that putting smiles at the heart of the visual identity signals the company’s “obsession with consumers,” which she called the driving force behind its growth.
The rollout will begin with redesigned digital platforms such as PepsiCo.com and global social media channels including LinkedIn, Instagram, YouTube, and TikTok. The new identity will gradually appear across markets, packaging, workplaces, and signage, aligning the corporate image with the company’s evolving global strategy and sustainability platform pep+.
