Heineken has reportedly completed its acquisition of Komari Beverages, the company behind the Arada hard seltzer products, in a move that strengthens the global brewer’s position in Ethiopia’s competitive beverage market. The acquisition, which was allegedly closed last week but was not made public until now, follows months of negotiations between the two companies. Originally reaching the final stages of discussions in July, the deal was reassessed due to recent changes in Ethiopia’s foreign exchange market, which affected certain terms of the agreement.
Komari Beverages, which operates a factory in the Cheki area of the North Showa Zone in Amhara Region, produces 27,000 bottles per hour. The facility, built just three years ago by Ethiopian investors at a cost of over USD 29 million, has enabled Komari to quickly establish a foothold in the Ethiopian market, particularly through its Arada brand, which has garnered a loyal consumer base.
Heineken’s acquisition of Komari marks a major step in its Ethiopian expansion strategy. The company first entered the Ethiopian market in 2011 when it acquired Harar and Bedele breweries for USD 163 million. This latest acquisition adds another asset to Heineken’s growing portfolio in the country, where it already produces well-known brands such as Walia, Harar, Bedele, and its flagship Heineken beer.
Ethiopia, home to 12 breweries, is a key market for beer production in Africa. The purchase of Komari Beverages not only expands Heineken’s capacity but also solidifies its leadership position in the country, where it is currently the largest brewer. As competition in the Ethiopian beer market intensifies, with local and international players vying for market share, Heineken’s acquisition underscores its commitment to long-term growth in one of Africa’s fastest-growing economies.
The sale price is expected to be disclosed by the end of the month, with the official handover of the factory occurring simultaneously.
