Heineken delivered standout 2024 results by surpassing forecasts with an 8.3% rise in organic operating profit. According to Reuters, this performance triggered a 12% jump in share prices—the strongest one-day gain since 1989—with fourth-quarter revenues and volumes exceeding expectations.
A press release from The Heineken Company detailed a 1.6% global increase in beer volume, with premium offerings, including the Heineken brand, recording notable gains in key markets such as Brazil, the United Kingdom, and India. Growth was also seen in the non‐alcoholic segment, where the Heineken 0.0 range expanded by 10%, reinforcing the company’s diversified appeal.
Dolf van den Brink highlighted that focused investments and operational efficiencies have been central to this success. With plans for a EUR 1.5 billion share buyback over the next two years and an outlook forecasting 4–8% operating profit growth in 2025, the company is well positioned to counter challenges, including minimal tariff impacts due to limited U.S. market exposure.
Investor confidence across the beverage sector is buoyed by effective cost management, increased marketing investment, and a robust free operating cash flow exceeding EUR 3 billion, pointing to a promising future for industry growth.
